| The Manifesto

I work on & execute

Consumer Strategy |

( using frameworks )

Content | (using Jobs to be done)

Design | (using visual storytelling)

| HOW DO I DO THIS?

Step 1 : The Narrative Audit

We deconstruct your category's dominant logic to understand what the Consumer’s

→ Jobs-to-be-done are

Then we tell you what your

→ Positioning & POV can be

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| The Content

Step 2 Next, we work on the Content across all Customer touchpoints - The Foundational Lore

We move beyond 'assets' to build worlds — editorial systems that turn passive buyers into active participants.

→ Content Pillars

→ Brand voice & archetypes

  • Brand messaging across different consumer stages

  • Different stages need different kind of messaging.

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| The Design

Step 3: The critical execution- Design, I work with my team to get the strategy and content in action.

Design as a function of philosophy. Visual systems that don't just look better — they reinforce why the brand exists.

→ Identity systems

→ Experience architecture

→ Sensory strategy

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Work portfolio

  • Logo of Women's World Banking featuring a stylized abstract figure with a circular head and arms raised, in shades of blue.

    Consulting -Explore our work section

  • Logo of the Indian Institute of Management Bangalore (IIMB) on the left with red and black design, and the NSRCEL logo on the right with orange and black text.

    Taught At -Consumer Strategy

  • Smytten logo with white text on a dark circular background and three white dots below

    Researched & Consulted

  • Logo of Dubai Customs featuring a stylized eagle with a shield and Arabic text.

    Presented Foresight research

  • HSNC University Mumbai logo with a green shield, gold border, open book, and a rising sun

    Visting Faculty

  • Logo of Women's World Banking featuring a stylized blue figure above the text

    Consulting - Explore our work section

Portfolio