Consumer behaviour
THINK TANK
Products and Services
Expert sessions
History is a precursor of whats going to happen at some point again. Lets learn how :)
Customer centricity in organizations- How,Why & What not
Customer Insights case studies
Customer touchpoints …….&
And how to say all this in a story !
Whats trending & What will trend
The Present & the Future :
Growth Drivers : Social,Cultural,
Technological,Ethical
The Future of Consumer behaviour
This is an example from our upcoming trend report.
Growth drivers of Machines in India-
Cultural: Changing food patterns will drive adoption of dishwashers in India.
Social: Washing machines adoption to move from 13% to 33% will be led by change in apparel choices & influx of western attire.
Frameworks,Methodology
Academia
We uncover and delve in to Psychology,Consumer Psychology, Marketing Management,Behavioural Economics to understand what and why the Consumer does what they do.
Absolutely adore Theodore Levitt.:
Practical Applications
Applying these frameworks and developing our own propertiory ones to Brand strategy, Brand positioning, Product design and development,Innovation.
All time favourite is how I applied TCA to E-commerce behaviour in Lifestyle categories.
An example of our work. ‘Adoption of Sustainable Products in India’. ( see image on left)
Our first phase focussed on understanding the Attitude formed towards Sustainable Products in Urban India using TCA model. (Rosenberg )
Our second phase involved using the 3 Horizon framework developed by Bill Sharpe to explore, instigate the 3 scenarios that could take shape in adoption of sustainable products in India.