Fuel your innovation
& shape your Customer Journey
TREND REPORTS
All reports have 3 parts to it:
THE HALO EFFECT - ‘Consumption effect’ - The trend in product form. Growth drivers for the trend.
THE FRAMEWORK -We choose a framework from cognitive psychology, future studies, behavioural science, attitude formation to understand the ‘future of the trend’.
WISDOM - We give implications and recommendations for brands to capitalise on these trends. What narrative can you choose?
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