FOCUS SECTORS
IWe have identified our Mega Trends for 2025.
Sustainability and its PLural Futures. - Myths & beliefs
Machine Adoption - Moving from on demand to default.
Education- Management,Disruption & Innovation - What seems plausible,potential.
SUSTAINABLE PRODUCTS
Every company understands that Sustainability is important. Worldwide Consumers rank ‘ Sustainable’ as an important attribute to choose a brand. In urban India, we still do know why someone would buy an Urban brand.
What is important for application is to understand what Consumers thinks about Sustainable products. Their existing behaviour, their perspectives.
For us, its about being able to tell brands building on being sustainable as a brand proposition what they should do.
Capability: Category Trends,Consumer Insights,Brand Strategy & Positioning
Medium: Reports, Webinars, Discussion,Presentation
MACHINE ADOPTION IN INDIA
Growing need for superior quality, friction with existing solutions will move Urban Indians to use machines on default .
Automation brought by machines could be a game changer for Urban Indian households looking to create an independent eco-system.For electronic appliance brands, the speed of adoption will depend upon the narratives shaped by them.Narratives must be accompanied by innovation in machines or story building around supplementary categories, so Early adopters are able to transfer the product story as per end user benefits.
The speed of adoption would depend upon whether brands adopt either a product narrative or a brand narrative – which would reflect the functional benefits based on innovation or emotional benefit based on changing consumer reality.
Capability: Storytelling & narrative for Tech brands, Consumer Insights, Profiling, Brand strategy
EDUCATION FUTURES
FUTURE SKILLS
