Celebrity launched brands

Written By Aditi Garg

We have witnessed a recent explosion of brands being launched by celebrities.

From different fields - sports, films to name a few.

What credibility do these brands have? Does putting a name to it make it sell more?

There is Ananya Birla selling her fragrances. There is Suneel Shetty selling his fragrances and Ranbir kapoor selling sports wear.

Globally, the Kardashians have been hugely successful. SKKN By Kardashians started as a beauty company. Then it expanded into other lifestyle categories.

Bit do consumers buy into a

Aditi Garg https://www.outofsyllabus.net
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