Problem statement: Thought leadership in a B2B context

 Women’s World Banking approached us with a simple problem statement.

How to create Influence in a B2B world, grounded in consumer truth.

Our solution: We used our proprietary ‘The Influence pyramid’ to create excitement and curiosity for how to impact stakeholders in a B2B context. A 3-hour long seminar and workshop with examples from global consulting companies, Indian MNC’s and a mix of spoken, written and presented Thought leadership best practices.