EMERGING INDIAN CONSUMER MINDSET
GUILT
Breaking down Implications of emerging Consumer mindset- ‘Guilt’ & what your brand can do to work on it.
At the recent COP28(3), OPEC said focus should be on reducing carbon emissions.
Policy makers said we should work towards removing fossil fuels.This is the conundrum we face.
Whose commitment, compliance will take the adoption of Sustainable products from the lead users to Early adopters?
My journey to explore the facets of the Sustainability puzzle started in 2022, when I was being approached by brands in the space. From who they should sell to, to what to put on their bottles.
Understanding the ‘FUNCTION VERSUS EMOTION’ NARRATIVE IS WHAT WE HAVE TRIED TO UNCOVER IN THIS STUDY.
This is a generic report on Sustainability, which has enhanced our understanding of the category & is a guide for different stakeholders.
If you wish to understand what narrative your brand should form- Do get in touch or schedule a presentation of the report for your team.
URBAN INDIA & SUSTAINABLE PRODUCTS -
WHATS WORKING, WHY & HOW & FOR LONG?
